Copywriting influences a person to take action. So if you need messaging that drives people to DO something, I’ve got the words for you. I’ll create a magical combination for your emails, ads, certain pages or sections on your website, sales letters, and even some video scripts. (Actually there’s little magic involved. It’s really based on audience demographics, data, statistics, competitive analysis, and other factors like psychology.)
Content writing is largely informational and educational. Examples would be your company’s blog, white papers and articles.
You need both, just usually at different times and for different purposes.
To get started on your project, I first send you an information gathering form. Once I receive the completed form, we then have a conversation to make sure I understand: your business, your goals, and your audience. We’ll also discuss your budget and timeline.
Once we establish exactly what you need written, it’s also helpful to look at what you’ve used in the past, along with the results and analytics, if available. Your brand guidelines come in handy to help ensure I align with your style, tone, and voice. (Don’t have those? No problem. I can help you develop those, too.) Since I’m mostly ghostwriting on business projects, I adapt my writing style for each client’s unique characteristics rather than insert my personality. After all, your work is all about you and your audience. I’m just here to make you look good.
Once I have enough information from you, I start writing. Turnaround times vary based on multiple factors but I’m known for being quick, responsive and on-point with final drafts. You’ll receive the project in a text-only, document format, unless other arrangements have been made. Options for revisions are discussed on a case-by-case basis as appropriate for your project and budget.
In this era filled with digital marketing gurus, it’s important to point out that my copywriting isn’t just persuasive. My content writing doesn’t just get the point across. It’s well-written and succinct. It’s based on a foundation of both longstanding and newly discovered best practices. My clients appreciate the expert attention, including multiple read-throughs for clarity and proofreading before their eyes hit it.
I believe it’s not worth doing unless it’s done well.
A NOTE ABOUT SEO
I incorporate keywords that are provided by clients without keyword stuffing. I write for readers first, Google second. Since the SEO game is constantly changing, I make no claims to be an SEO expert and make no promises regarding page rank or page visits.
- Appeal letters for non-profits
- Video sales letter scripts
- Print sales letters
- Landing pages
- Facebook ads
- Print ads
- App microcopy
Content writing services:
- Blog posts
- About pages
- Service descriptions
Ready to get started or want to learn more? Complete this form and I’ll contact you soon! If you have questions, feel free to email me. I look forward to learning more about your business and your goals.